A ghostwriter with the moral compass of a raccoon and the work ethic of a Victorian chimney sweep, Sarra turns founders’ half-baked ideas into weaponised words that actually make people buy things.

She takes your voice, cleans up the emotional carnage, and then writes LinkedIn posts, emails, and sales copy that sound like your inner monologue if it had slept and gone to therapy.

Think darkly confessional but commercially effective: less “guru on a mountaintop”, more “mate in the pub who accidentally fixes your pipeline between inappropriate jokes”.