I'm Sarah Ennett from the Isle of Man, a geeky girly who has been thinking deeply about purpose for nearly 3 years now.

By day I work in economic development, helping local businesses grow and innovate, before that I built national AI upskilling content. I've spent years teaching people to use tech tools in a friendly way, and along the way I try to weave in the ethics and meaning stuff that productivity conversations keep missing.

AI can increasingly do some of the tasks that made us feel capable, needed and useful, and even when it does them well it can lead to erosion of purpose if we aren't careful, and I want to help people find and protect their own sense of purpose and agency.

Helping people and small businesses adopt AI without losing sight of why the work matters. Seeking Ikigai essays. Free weekly essays exploring purpose and meaning in a world where AI is changing how we live and work, each one ending with a bullet journal prompt and an AI reflection prompt you can use straight away. Courses and practices. Developing practical tools for exploring your own ikigai, from journaling rituals to purposeful ways of working with AI. Workshops and talks. Sessions on purpose, ikigai risk and the human side of AI adoption, for teams and communities. Friendly guidance. Always happy to help anyone think through ethical and purposeful AI adoption, whether that's for your own life or your small business.