I help SMEs and SaaS startups turn chaos into structure and channel it into building solid marketing foundations, which includes getting clear on:
Your Ideal customer Messaging that lands
Competitive positioning The best channels for your marketing plan

My approach is simple, I just focus on the marketing fundamentals that will deliver outcomes for your business, allowing you to focus on your day job.

Over the past two decades, I’ve led marketing across cybersecurity, AI, fintech, martech, events businesses, and a furniture company. I specialise in that messy early-stage phase where everything needs direction and building. Quickly.