I help businesses move from DIY design to branding they genuinely feel proud of.

I’ve got a knack for seeing the you behind the business, helping you clarify who you are and how to show up with confidence.

I specialise in brand identity and website design, with a strong background in graphic and packaging design.

I spent eight years leading branding for a global company and have nearly 20 years in the design industry, including 11 running my own studio.

Thoughtful, strategic, and design-led - without the fluff.