Alex Thompson is the founder of On The Kusp, the email marketing and launch strategy agency behind some of the UK’s most recognised coaches, creators, and entrepreneurs.

Since 2020, the UK-based agency has worked with clients including Daniel Priestley, Richard Moore, Lea Turner, Alice Liveing, Lauren Jumps and Andrew & Pete. On The Kusp provides a fully managed service covering strategy, copywriting, automation, template design, technical delivery and post-launch analysis.

Every piece of copy produced by On The Kusp is written by a human in line with Alex’s signature “belief bridging” approach, which shifts what an audience believes to prime them to buy your offer.

As many agencies replace writers with AI to cut costs, Alex has built and trained an in-house team whose sole focus is creating great copy.

Email marketing. Launch strategy. Sales page copywriting. Sales funnels.