Janine Paterson · Bygrave
Founding memberThe lawyer who makes marketing law make sense (without the legal waffle)
I'm the solicitor who makes marketing and advertising law affordable, accessible and actually helpful.
Because let's be honest, marketing is hard enough without having to wade through pages of regulations and wonder whether you're about to break one of them!😉
I've been a qualified solicitor for 33 years and have spent the last 19 specialising in marketing and advertising law.
Before setting up JP Legal Assist in 2020, I spent 12 years advising hundreds of members of the Data & Marketing Association on the rules around advertising, direct marketing and the use of personal data.
These days, I help businesses understand what the rules actually mean for them — and, more importantly, what they can do rather than simply telling them what they can't.
Because I know that when you're running a business, you don't want a 20-page legal lecture.
You want to be able to ask: “Can I do this?”, and get a straight answer.
I'm particularly passionate about making marketing law practical, understandable and accessible. No unnecessary legal jargon. No scaremongering. No making something sound complicated just because it's legal.
Just straightforward advice from someone who's been doing this for a very long time!
When I'm not talking about marketing law, I'm a wife, mum to two wonderful girls and “mum” to Freddie, our gorgeous golden retriever. who thankfully hasn’t yet to asked me for legal advice. 🐶
Marketing, advertising & data protection legal advice, without the jargon, panic or “computer says no” approach.
Need to know whether you can run that campaign, send that email, use that data, make that claim or launch that promotion? Ask me. I offer advice and help on a particular issue or question in your business through my Marketing Surgery 1-2-1, project work, and ongoing advice and support through my monthly retainer.
How to promote your business, or help clients promote theirs without breaking the rules