I'm a plain‑English marketing strategy specialist who helps SME and scale-up leaders make evidence-based focus choices (who to serve, why you win, and what to stop doing) so sales and marketing align and growth becomes repeatable.

I help SMEs and investor-backed founders stop doing “random marketing” and start making grown-up choices. I'll get you clear on who you’re for, why you win, and what to bin, then turn that focus into positioning, sales-friendly messaging, and a 90-day plan you/your team can actually execute.

I'm the founder of Business Bollox (yes, really), a lecturer on strategy and brand across four business schools, and have won multiple awards for marketing and entrepreneurship.

My motto is: your marketing isn’t broken - your thinking might be.