Alison Knott · Halifax, Nova Scotia, Canada
B2B marketing strategy & advisory when what you fix is 'hard to market'
As a queer woman in marketing, Alison loves to work with consultants, therapists, and knowledge experts who deal with nuanced, innovative or complex services. This includes sectors such as mental health, education, marketing and communications, executive training, life sciences, HR, community development, philanthropy, and sustainability.
She shows you how to make your marketing ethical, doable, and lovable so you stick with it to get the goods (and do more good). When not doing her magic online, she is busy being bossed around by her two pet parrots.
B2B marketing strategy and advisory when what you offer is nuanced, complex, or sensitive in terms of topics. Strategic advisory and support around positioning, LinkedIn, email marketing, and public speaking as means for relationship-based marketing.
how to market yourself when you cover topics prospects won't 'raise their hand' for publicly