So many people hate having their photo taken. Stiff shoulders, weird smile, trying too hard. Not on my watch.

When people relax, the performing stops. The real version shows up. The photos actually feel like something. That's the magic.

Some call me the King of the Candids. I don't argue.

I'm not hovering in the corner being artistic. I'm in the room, part of the energy, catching the moments that actually matter.

The chaos and the calm. The big stuff and the blink-and-you-miss-it stuff.

Trusted by BBC Sports Personality of the Year, UN-Habitat, high-octane music industry events, world-class performers, global organisations, and local legends.

UK-wide and international.

When the moment matters, I don't miss.

Follow my work on Instagram: @alextoftphotography

www.alextoft.com

Photographer for founders, brands, and live events. King of the Candids